Social Media
Color Psychology Class
Stay ahead of the curve...
Learn how to harness the power of color psychology to create
scroll-stopping content that converts.
Social Media
Color Psychology Class
Create A Cohesive, Color-Driven Social Media Plan That Boosts Visibility + Engagement!
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Special Offer
Add our Marketing Cheat Sheet!
Decode which colors drive clicks, conversions + customer loyalty
Learn how to use color strategically in ads, emails + social content
Instantly match color to marketing goals like trust, urgency, or luxury
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What You'll Get From The Class:
See the proven statistics behind the power of color psychology in social media
Learn how to identify the key emotions you want to trigger in your posts - linking them to the corresponding color
Build a harmonious feed (aka color harmony) + doesn't repel your audience
See powerful social media examples using aligned color
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- Total payment
- 1xSocial Media Color Psychology Workshop$37-+
- Color Marketing Cheat Sheet$15
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- Social Media Color Psychology Workshop$0
- Color Marketing Cheat Sheet$15
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Class Curriculum
Color Stats
See the multiple stats that back up our color psychology claim.
Key Goals
Identify the key goals of your social media content.
Color Emotion Connection
See how all 8 communication colors spark specific emotions.
Color Formula
Implement our color emotion formula to decide on your post's color scheme.
Color Actions
Translate the emotion into action so the viewer does what you'd like them to do!
Color Harmony
Learn the 4 color families so your feed looks balanced, focused + harmonious.
"Speak" Color
Align your words with your visuals so it fully supports your viewer to understand your intention.
Real-Life Examples
Watch the many examples we pulled from active social campaigns to see this process in action!
About Your Teacher
Michelle Lewis
Michelle Lewis, Founder of The Color Institute
+ Author of Color Secrets, specializes in color psychology + design. She helps brands connect color into their marketing strategies. She has studied at UCLA + The Interior Design Institute + is passionate about teaching the universal language of color to the world. She has been featured on TEDx, Insider, Inc, Huffington Post + many more.
Frequently Asked...
Ask away! Here are our most frequently asked questions. If you'd like us to answer a Q not listed here, just email us at hello@colorinstitute.com.
- How Will I Get Access?You will be sent an email with you unique access url. Once you create an account, you will see all of your purchased products right away
- What exactly will I get from this class?You will walk away with the skill to know exactly which colors to link into your social media campaign visuals. Whether it's photography, text, backgrounds or cta - you'll know exactly which colors to use when!
- Can I share this with a friend or team member?This is for your eyes only But don't worry, we have an affiliate plan available so you can get a commission from everyone who buys through your link! We also have licensing options available to use with your team and/or audience - just reach out to us at hello@colorinstitute.com.