Professional Certification in Universal Color Psychology

Color Language

Speak color like a strategist, design with emotional precision & lead with measurable impact.

 

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Ready to BECOME FLUENT IN COLOR? Choose your PROGRAM plan:

Pay in Full

$297

Full Access to  Color Language Program for 12 months

Worksheets, Templates & Interactive Quizzes

Real-World Case Studies

Integration of Color Theory, Color Psychology & Color Language

Digital Completion Certificate

 BONUS  60 Minute Call With Michelle

 BONUS  Mailed Completion Certificate

3 payments of

$99

Full Access to Color Language Program for 12 months

Worksheets, Templates & Interactive Quizzes

Real-World Case Studies

Integration of Color Theory, Color Psychology & Color Language

Digital Completion Certificate

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

Here's the Problem...

Many professionals choose color based on intuition — not strategy. So their designs, brands, and spaces miss emotional alignment and measurable impact.

When color is misused, audience trust, engagement, and conversions suffer.

You might be “guessing” what color means instead of truly speaking it.

That cost is not just aesthetic - it's financial, relational, and strategic.

With Color Language, you’ll learn a proven system for decoding color’s psychology, applying it in real-world contexts, and measuring its effects.

YOU MAY ALREADY BE MAKING HUGE MISTAKES

Like Tropicana’s Iconic Juice Pack...

In 2009, Tropicana replaced its famous “orange-with-straw” carton with a minimalist glass-of-juice design — and lost 20% of its sales in just two months, costing around $30 million.

Consumers didn’t recognize their own orange juice.

The visual change disrupted emotional recognition.


If your color strategy is wrong, you could literally make loyal customers “not see” your brand — and that costs millions.

even trained professionals are getting color wrong

Most Designers & Marketers Think They Understand Color...

They’ve studied color wheels, harmony, and maybe a course or two in art school.


But here’s the truth: Color theory alone isn’t enough.


It was built to teach aesthetics, not emotion. It explains how colors look together — not how they speak to the human brain.


That’s why even the most experienced professionals make color mistakes that cost engagement, trust, and even millions of dollars.

"“My email clickthrough rate went from 5% to 22.8% by injecting color psychology into my written messaging!”

Ashley DeLuca, Copywriter
★★★★★

"“My sales call close rate skyrocketed from 35% to 70% just by changing the color I wear!”


Christine Luken, Financial Coach
★★★★★

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

 

Introducing...

Color Language

Color Language is a professional certification program that provides a research-driven foundation for understanding how color influences human emotion, cognition, and behavior


Developed by Michelle Lewis using the Universal Color Psychology Standard, this course offers a structured, strategic approach to applying color across branding, design, communication, leadership, and environmental psychology.


Participants will gain practical tools, scientific insight, and measurable methods for evaluating the impact of color - making this certification ideal for organizations and professionals who require clarity, consistency & evidence-based color decisions.

proven roadmap

You’ll follow a structured, step-by-step system that transforms complex color psychology into clear, repeatable methods you can apply immediately in any professional context.

BACKED BY SCIENCE

This course is built on the Universal Color Psychology Standard, combining neuroscience, physiology, and cross-cultural research to give you a truly evidence-based understanding of how color influences human behavior.

PROFESSIONAL CERTIFICATION

Earn an industry-recognized Color Language Certification that validates your expertise & shows clients, companies, & collaborators that you understand color on a strategic, scientific level.

self-paced

Learn at your own pace with 12 month access, so you can revisit lessons, refine your skills & master Color Language on a schedule that fits your life & work.

here's what you'll learn

Everything you need to achieve your goal:

Module oNE

The Language Of Light

The Light Spectrum & Human Response

How different wavelengths trigger different biological responses - so you'll understand how the body physically responds (or doesn't) to color choices.

Outcome: You'll treat color choice strategically - knowing exactly how you want your target audience to feel.

Module Two

How Color Builds Emotional & Cognitive Communication

Emotional & Mental responses to color choices in different contexts

Historical understanding of how color meanings shift throughout time as humans evolve - intensive on color forecasting

Outcome: You'll become skilled in color trends - both assessing & predicting them

Module Three

The True Psychological Meanings Of Each Color

The 8 Primary Communication Colors - defined & explained

Tonal Color Families & creating color harmonies

Neutrals - what they mean & how people respond

Outcome: A deeper understanding of how people react to specific colors - including if they are tinted, shaded or toned - to create predictable outcomes

Module Four

Color Fluency & Application

Color Communication - connecting color with the spoken & written word

Understanding color in multiple cultural contexts

Assessment: an exam to test your color fluency

Assignment: a practical exercise in color application which will be submitted for graduation

Certification: upon passing, a certification will be issued for use on resumes, websites, etc.

How does this sound?

Your professional life after taking this course...

Scientific credibility. Commanding more respect in your field & producing work that consistently delivers measurable results.

Powerful impact. Every palette, product, campaign, or space you touch becomes more intentional & more aligned with human emotion.

Accurate predictions. Confidence, clarity & the ability to make color decisions that you can finally explain, defend & predict with absolute certainty.

Choosing colors that work the first time. Creating designs & environments that perform better, & never again guessing (or doubting) what a hue will communicate.

No more guessing. Only color that works.

"This classification & emotional inventory lesson blew my mind! Talk about opening up my perspective on the meanings behind projects & tying them with specific color families!"

Charise Brunner
★★★★★

"Wow! I've realized how disconnected brands are with color messaging. Totally eye-opening! Now I see how powerful this is for me in my work!"

Jacqueline Vizcaino
★★★★★

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

Ready to BECOME FLUENT IN COLOR? Choose your PROGRAM plan:

Pay in Full

$297

Full Access to  Color Language Program for 12 months

Worksheets, Templates & Interactive Quizzes

Real-World Case Studies

Integration of Color Theory, Color Psychology & Color Language

Digital Completion Certificate

 BONUS  60 Minute Call With Michelle

 BONUS  Mailed Completion Certificate

3 payments of

$99

Full Access to Color Language Program for 12 months

Worksheets, Templates & Interactive Quizzes

Real-World Case Studies

Integration of Color Theory, Color Psychology & Color Language

Digital Completion Certificate

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

And there's more

When you enroll, you'll also get these bonuses:

Bonus #1

Color Hex Codes

The only scientifically-backed color wheel with accurate positive emotions that utilizes both pink & magenta. You'll love it for easy reference!

Bonus #2

Color Emotion Wheel

Organized by color family, this robust list will give you harmonious hex codes for all 8 Primary Communication Colors. It's essentially the digital color easy button!

Bonus #3

BTS Workshop

See a color training I did for the brand Flower Knows Makeup - get a birds-eye view into what consumers resonated with & the most popular color palettes!

 

fast-action bonus

Our Infamous Color Marketing Cheat Sheet

Act now & I'll gift you our most popular digital product - breaking down the 8 primary communication colors & how they're used in marketing. (1,500+ users & counting!)

 

Meet your INSTRUCTOR

Hi, I'm Michelle Lewis...

Founder of The Color Institute & creator of the Universal Color Psychology Standard - the first framework to unify the physiological, psychological & cultural meaning of color into one clear system.

My work has been featured in outlets like Daily Mail, MSN, Clinical Advisor, Psychiatry Advisor, Cardiology Advisor, Inc., the New York Post & more, because color impacts every industry: healthcare, branding, marketing, leadership, education, architecture, mental health & personal design.

I’ve helped companies increase conversions, supported clinicians & educators in improving emotional outcomes, guided teams in transforming their work environments & shown professionals how to use color as a strategic communication tool rather than an aesthetic guess.

When you learn from me, you’re not just taking a course - you’re learning from the expert who’s redefining how the world understands, interprets & applies color across every professional discipline.

 

But it wasn't always this way...

I built this because the world is overwhelmed by color noise - opinions, trends, myths & “rules” that have no basis in science, yet heavily influence the way people design, lead, teach, heal & communicate.

Every day I see professionals who feel frustrated, confused, or even helpless about choosing the right colors because they were never taught what color actually means on a psychological or physiological level. They’re expected to make high-stakes decisions without the tools to understand how color affects emotion, trust, behavior, or well-being.

I created the Universal Color Psychology Standard & this Color Language course because the world desperately needs a clear, evidence-based way to interpret color...one that restores confidence, removes guesswork & empowers people to use color intentionally rather than accidentally. No one should feel lost or uncertain about something as powerful & universal as color.

This is the system I wish every professional had from the beginning.

Enroll now and gain the scientific fluency of color that instantly elevates your work, your credibility & your outcomes.

This is possible for you, too!

Your Path To Your Color Language Certification

1. JOIN COLOR LANGUAGE

Take the first step toward clarity and confidence by joining the foundational program that finally teaches you what color truly means & how to use it with

precision.

2. Master the Universal Color Psychology Standard

Learn the research-backed framework that translates hue into emotion, behavior, trust & impact - so you can make strategic color decisions in any professional setting.

3. Apply Your Skills & Earn Your Certification

Put your knowledge into practice, complete your assessment, and receive your Color Language Certification - empowering you to create work that is intentional, influential & undeniably effective.

Our money-back guarantee

Try our program risk-free for 30 days

If you have gone through all of your course work, submitted your certification assignment & still feel that the program was not right for you - we will refund you the cost of the program minus the processing fees.

On the fence?

Here's how to know if you're ready for your Color Certification:

This is for you if...

You want to understand color on a deeper, scientific & psychological level...not just aesthetically.

You’re tired of guessing & want a proven system for choosing colors that create measurable results.

You work in branding, marketing, design, leadership, education, wellness, or any field where color influences perception or behavior. 

 You want to elevate your expertise, credibility, & confidence with a certification that differentiates you from everyone else in your industry.

This is not for you if...

You’re looking for a quick trend-based color guide instead of a research-backed, strategic system.

You want subjective, “pick what feels good” color advice rather than objective meaning and methodology.

You’re not interested in applying color intentionally to improve outcomes in your work or communication.

You prefer surface-level color theory & are not ready to explore the psychological, physiological & cultural depth of color.

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

"OMG if I could reach through my computer & hug you, I would! This is an absolute life-saver, brain-saver, actually!! Thank you, thank you, THANK YOU!! "

Stephanie Proctor
★★★★★

"This course is amazing!! Thank you for making it available to us! I'm excited to start implementing it right away!"

Vanessa Nicole Porter
★★★★★

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

 

What will change in your work, your results & your confidence once you finally understand what every color truly communicates?

Everything...because once you speak Color Language, every choice you make becomes intentional, influential, and impossible to ignore.

 

FAQ's...

  • What exactly is Color Language™ and how is it different from color theory?
    Color Language™ goes beyond traditional color theory by teaching the psychological, physiological & cultural meaning of color - not just how colors look together, but what they communicate & how they influence human behavior.
  • Do I need design or marketing experience to succeed in this course?
    No. This course is designed for all professionals - whether you’re in branding, leadership, education, wellness, healthcare, or personal development - because Color Language™ is universal & applies to any field.
  • How long will the course take to complete?
    Most students finish in 30-60 days, but you can go at your own pace with 12 month access to every lesson, worksheet & resource.
  • Will I get a certification at the end?
    Yes. After completing the 10-question assessment & assignment, you’ll receive an official Color Language™ Certification that validates your expertise & can be used on your website, LinkedIn, portfolio, or CV.
  • Is this based on real science or just artistic interpretation?
    This course is built entirely on the Universal Color Psychology Standard™ - a research-backed system that integrates neuroscience, physiology, behavioral science & cross-cultural meaning.
  • Can I apply this knowledge immediately to my work?
    Absolutely. Every module includes practical applications, real-world examples & step-by-step methods so you can use your new skills in branding, content creation, teaching, design, leadership, or client work right away.
  • Will this help me stand out professionally?
    Yes. Color Language™ is a differentiating skill that almost no professionals are formally trained in, giving you a unique competitive edge & positioning you as the expert clients, teams & organizations trust.
  • Can I share this with a friend or my team member?
    This is a solo use license for yourself only. If you'd like to add more guests to your license, please reach out to us at hello@colorinstitute.com & we'll come up with a custom plan for you!

It's your time to level-up your skillset in color...

Color knowledge isn't a rarity anymore...there are designers, specialists, consultants, forecasters...BUT there are very few qualified in color fluency. Set yourself apart by gaining this valuable skillset!

Here's what's waiting for you:

The ability to decode exactly what every color communicates emotionally, cognitively & physiologically...so your work becomes intentional, precise & impossible to overlook.

A level of confidence & credibility that positions you above designers, marketers & consultants who only understand color theory - not the scientific meaning behind the choices they make.

A strategic skillset that instantly elevates your results: higher conversions, stronger brand trust, clearer communication & environments or experiences that feel aligned, compelling & human-centered.

"I'm astounded by the uncanny accuracy. This course understood something I couldn't quite articulate as a designer & sparked so many lightbulb moments!"

Sharon Simpson-Dogon
★★★★★

"Even as a branding professional myself, I've never seen anyone present color psychology in such a consumable way. "

Taylor Douglas
★★★★★

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

Ready to fool-proof your color choices?

We're waiting for you inside of color language — join us now:

Color Language

A proven system for decoding color’s psychology, applying it in real-world contexts & measuring its effects.

Join now and get instant access to:

Full Access to Color Language Program for 12 months

Worksheets, Templates & Interactive Quizzes

Real-World Case Studies

Integration of Color Theory, Color Psychology & Color Language

Digital Completion Certificate

BONUS 60 Minute Call With Michelle

BONUS Mailed Completion Certificate

"Now, I am much more knowledgeable on when to use specific colors based on the action I want my audience to take. Thank you so much Michelle - I couldn't have done this without you!"

Sherri Starr
★★★★★

"I've learned so much from Michelle & color meanings. She is incredible. Now we're really attracting our ideal client just with some simple color pivots!"

Jessie Cox
★★★★★

questions?

Our team is here to support you every step of the way. Have questions? Email us at hello@colorinstitute.com.

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Discover your harmonious color family that most flatters your personality

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