Copywriting with

Color Psychology Workshop

Learn how to use color psychology in copywriting to captivate audiences, evoke emotions + drive action through strategically aligned messaging.

Learn how to use color strategically in your writing so your audience instantly connects with you through color psychology-based language.

Copywriting with
Color Psychology Workshop

This workshop teaches copywriters, marketers + business owners how to leverage the psychology of color to enhance messaging, increase conversions + strengthen brand identity. Discover how to align color choices with words to influence perception, build trust + create a deeper emotional connection with your audience.

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Decode which colors drive clicks, conversions, and customer loyalty

Learn how to use color strategically in ads, emails, and social content

Instantly match color to marketing goals like trust, urgency, or luxury

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    What You'll Get From The Class:

    Understand how color psychology impacts consumer behavior + decision-making.

    Learn to strategically pair colors with copy to reinforce tone, mood + messaging.

    Discover how different industries use color to enhance trust, urgency, or luxury.

    Get actionable techniques to increase conversions + engagement through color-driven storytelling.

    Explore case studies + real-world examples of successful color psychology in copywriting.

    Walk away with practical tools to make your writing more visually + emotionally compelling.

    • Total payment
    • 1xColor Copywriting Workshop$45
      -+

    All prices in USD

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      Workshop Curriculum

      Color Language
      Learn the 8 colors that comprise our color language.
      Key Emotion
      The one emotion most dominantly associated with each color.
      Biological Response
      How the body responds to each color.
      Communication
      Discover what each color communicates to the public.
      Business
      See what each color creates in terms of audience response to business brands.
      Copy Examples
      Watch a post more closely align with a color + transform connection.
      Nonverbal Communication
      See the stats that showcase the power of using color-based language with your audience.
      Speaking Color
      Connect even more deeply with the messaging using the power of color psychology.

      About Your Teacher

      Michelle Lewis

      Michelle Lewis, Founder of The Color Institute + Author of Color Secrets, specializes in color psychology + design. She helps brands connect color into their marketing strategies. She has studied at UCLA + The Interior Design Institute + is passionate about teaching the universal language of color to the world. She has been featured on TEDx, Insider, Inc, Huffington Post + many more.

      Frequently Asked...

      Ask away! Here are our most frequently asked questions. If you'd like us to answer a Q not listed here, just email us at hello@colorinstitute.com.

      • How Will I Get Access?
        You will be sent an email with your unique access url. Once you create an account, you will see all of your purchased products right away
      • What exactly will I get from this class?
        You will walk away with the skill of linking color psychology to the written word. By utilizing this new language, you'll have higher engagement with your written messaging.
      • Can I share this with a friend or team member?
        This is for your eyes only But don't worry, we have an affiliate plan available so you can get a commission from everyone who buys through your link! We also have licensing options available to use with your team and/or audience - just reach out to us at hello@colorinstitute.com.