Color Emotion Wheel

The essential tool for choosing colors with purpose, power & psychological precision.

Color Emotion Wheel

Unlock the psychology behind every hue with the Color Emotion Wheel - your go-to chart for understanding how color influences mood, perception & behavior. Whether you're designing, branding, or leading, this tool helps you choose colors that communicate with clarity & purpose.

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Add our Color Meanings Workshop

Go more in-depth with color meanings

Understand how colors evoke reactions + emotions

Walk away with a foundational knowledge of color meanings

Add to cart$7.00

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    What You'll Get From The Wheel:

    Quickly identify the emotional impact of each color + tone at a glance

    Use scientifically backed associations to strengthen your brand, design, or message

    Make intentional color choices that influence trust, urgency, calm, or excitement

    Ideal for creatives, marketers, therapists, educators + leaders across industries

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    • 1xColor Emotion Wheel$15
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      About Your Teacher

      Michelle Lewis

      Michelle Lewis, Founder of The Color Institute + Author of Color Secrets, specializes in color psychology + design. She helps brands connect color into their marketing strategies. She has studied at UCLA + The Interior Design Institute + is passionate about teaching the universal language of color to the world. She has been featured on TEDx, Insider, Inc, Huffington Post + many more.

      Frequently Asked...

      Ask away! Here are our most frequently asked questions. If you'd like us to answer a Q not listed here, just email us at hello@colorinstitute.com.

      • How Will I Get Access?
        You will be sent an email with you unique access url. Once you create an account, you will see all of your purchased products right away
      • What exactly will I get from the Color Emotion Wheel?
        A pdf resource that breaks down each primary communication color by their multiple meaning options for red, orange, yellow, green, blue, purple, pink + magenta in multiple hues, shades, tints + tones.
      • Can I share this with a friend or team member?
        This is for your eyes only But don't worry, we have an affiliate plan available so you can get a commission from everyone who buys through your link! We also have licensing options available to use with your team and/or audience - just reach out to us at hello@colorinstitute.com.