Brand Color Palette Bundle

Master the art of choosing your brand colors with a guided, step-by-step process that helps you align color with emotion, strategy + industry impact.

Walk away with a curated brand palette based entirely in color psychology. Start integrating it into your brand + watch your audience immediately respond!

Brand Color Palette Bundle

The Brand Color Palette Bundle takes you through our signature framework for selecting your primary and secondary brand colors with intention and strategy. This hands-on guide will help you connect colors to emotions, understand color families, and create a palette that strengthens your brand identity and resonates with your audience.

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Decode which colors drive clicks, conversions + customer loyalty

Learn how to use color strategically in ads, emails + social content

Instantly match color to marketing goals like trust, urgency, or luxury

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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    What You'll Get From The Bundle:

    Color Key Emotional Index: Link the connection of your audience to the correct colors 

    Brand Analysis: The exact questions we ask our clients (and you'll answer!) to understand what your visual cues are

    Tonal Color Harmony: Choose your color family so your palette is balanced

    Moodboard Creation: Inspire your brand colors into life for audience testing

    Your Completed Color Psychology-Backed Brand Palette: Walk away ready to inject it into your brand!

    • Total payment
    • 1xBrand Color Palette Bundle$145
      -+

    All prices in USD

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      About Your Teacher

      Michelle Lewis

      Michelle Lewis, Founder of The Color Institute + Author of Color Secrets, specializes in color psychology + design. She helps brands connect color into their marketing strategies. She has studied at UCLA + The Interior Design Institute + is passionate about teaching the universal language of color to the world. She has been featured on TEDx, Insider, Inc, Huffington Post + many more.

      Frequently Asked...

      Ask away! Here are our most frequently asked questions. If you'd like us to answer a Q not listed here, just email us at hello@colorinstitute.com.

      • How Will I Get Access?
        You will be sent an email with your unique access url. Once you create an account, you will see all of your purchased products right away
      • What exactly will I get from this bundle?
        ✅ Follow a proven process to choose colors that align with your brand’s message and personality.
        ✅ Understand how different colors evoke emotions and influence audience perception.
        ✅ Learn how to strategically pair primary and secondary colors for visual cohesion.
        ✅ Gain clarity on color families and their psychological impact on branding.
        ✅ Walk away with a custom, psychology-driven brand color palette that makes an impact.
      • Can I share this with a friend or team member?
        This is for your eyes only But don't worry, we have an affiliate plan available so you can get a commission from everyone who buys through your link! We also have licensing options available to use with your team and/or audience - just reach out to us at hello@colorinstitute.com.