Brand Color Kit
Ready to use the power of color psychology to select your perfect brand colors?
Brand Color Kit
Cohesive Brand Colors Based In Color Psychology.
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Special Offer
Add our Cheat Sheet!
Decode which colors drive clicks, conversions + customer loyalty
Learn how to use color strategically in ads, emails + social content
Instantly match color to marketing goals like trust, urgency, or luxury
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What You'll Get From The Kit:
A step by step process to correctly analyze your audience's emotional needs
Softwares to correctly integrate color psychology into your color selection
A palette generator that will show you a completed, harmonious color palette
Suggested hex codes of your palette - complete with neutrals
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- 1xBrand Color Kit$25-+
- Color Marketing Cheat Sheet$15
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- Brand Color Kit$0
- Color Marketing Cheat Sheet$15
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What's In The Kit:
Color Selection
We'll help you find primary + secondary brand color based in color psychology.
Color Family Selection
Achieve complete balance + harmony through our color family generator.
Palette Template
We'll gift you a Canva template to integrate all of your findings.
Color Formula
Implement our color emotion formula to decide on your post's color scheme.
Multiple Hex Codes
We'll give you a few options to choose from so it's right for your brand.
Complementary Neutrals
We'll list white, blacks, browns + grays that will flow with your colors!
About Your Teacher
Michelle Lewis
Michelle Lewis, Founder of The Color Institute
+ Author of Color Secrets, specializes in color psychology + design. She helps brands connect color into their marketing strategies. She has studied at UCLA + The Interior Design Institute + is passionate about teaching the universal language of color to the world. She has been featured on TEDx, Insider, Inc, Huffington Post + many more.
Frequently Asked...
Ask away! Here are our most frequently asked questions. If you'd like us to answer a Q not listed here, just email us at hello@colorinstitute.com.
- How Will I Get Access?You will be sent an email with you unique access url. Once you create an account, you will see all of your purchased products right away
- What exactly will I get from this kit?A complete system for assessing, generating + exporting a color palette for your brand based entirely in color psychology.
- Can I share this with a friend or team member?This is for your eyes only But don't worry, we have an affiliate plan available so you can get a commission from everyone who buys through your link! We also have licensing options available to use with your team and/or audience - just reach out to us at hello@colorinstitute.com.